Marketing research : using analytics to develop market insights / Carl Mcdaniel, Jr., Roger Gates.

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Bibliographic Details
Main Authors: McDaniel, Carl, Jr., 1941- (Author), Gates, Roger H., 1942- (Author)
Format: Book
Language:English
Published: Hoboken, NJ : Wiley, [2021]
Edition:Twelfth edition.
Subjects:
Marketing research.
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research 4
marketing 2
12th 1
book 1
core 1
market 1
method 1
methods 1
mr 1

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