APA (7th ed.) Citation

McDaniel, C., Jr., & Gates, R. H. (2021). Marketing research : using analytics to develop market insights / Carl Mcdaniel, Jr., Roger Gates: Using analytics to develop market insights (Twelfth edition.). Wiley.

Chicago Style (17th ed.) Citation

McDaniel, Carl, Jr., and Roger H. Gates. Marketing Research : Using Analytics to Develop Market Insights / Carl Mcdaniel, Jr., Roger Gates: Using Analytics to Develop Market Insights. Twelfth edition. Hoboken, NJ: Wiley, 2021.

MLA (9th ed.) Citation

McDaniel, Carl, Jr., and Roger H. Gates. Marketing Research : Using Analytics to Develop Market Insights / Carl Mcdaniel, Jr., Roger Gates: Using Analytics to Develop Market Insights. Twelfth edition. Wiley, 2021.

Warning: These citations may not always be 100% accurate.