Social and sustainability marketing a casebook for reaching your socially responsible consumers through marketing science / Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, Sathyaprakash Balaji Makam, Lim Weng Marc.

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Bibliographic Details
Main Authors: Bhattacharyya, Jishnu (Author), Dash, Manoj Kumar (Author), Hewege, Chandana (Author), Makam, Sathyaprakash Balaji (Author), Marc, Lim Weng (Author)
Format: eBook
Language:English
Published: New York : Productivity Press, 2022.
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Online Access:https://doi.org/10.4324/9781003188186
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