APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2020). Principles of marketing Philip Kotler and Gary Armstrong (Eighteenth edition, Global edition.). Pearson Education.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing Philip Kotler and Gary Armstrong. Eighteenth edition, Global edition. New York, NY: Pearson Education, 2020.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing Philip Kotler and Gary Armstrong. Eighteenth edition, Global edition. Pearson Education, 2020.

Warning: These citations may not always be 100% accurate.