Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.

Saved in:
Bibliographic Details
Main Authors: Hooley, Graham J. (Author), Nicoulaud, Brigitte (Author), Rudd, John M. (Author), Lee, Nick, 1975- (Author)
Format: Book
Language:English
Published: Harlow, England : Pearson, 2020.
Edition:Seventh edition.
Subjects:
Target marketing.
Marketing > Management.
Tags: Add Tag
and 1
marketing 1
planning 1
strategy 1

Similar Items