Marketing channel strategy : an omni-channel approach / Robert W. Palmatier ... [et al]

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Bibliographic Details
Main Authors: Palmatier, Robert W. (Author), Stern, Louis W., 1935- (Author), Ansary, Adel I. (Author)
Format: Book
Language:English
Published: London : Routledge, 2020.
Edition:Ninth edition.
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