Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
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| Main Authors: | , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New Jersey :
World Scientific,
[2022]
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| Edition: | Ninth edition. |
| Subjects: | |
| Online Access: | https://www.worldscientific.com/worldscibooks/10.1142/y0024#t=toc |
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