Handbook of marketing scales multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
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| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Los Angeles, [Calif.] :
SAGE,
2011.
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| Edition: | Third edition |
| Subjects: | |
| Online Access: | https://doi.org/10.4135/9781412996761 |
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