The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen.
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| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2011.
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| Subjects: | |
| Online Access: | https://www.taylorfrancis.com/books/9781315872728 |
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