Library Catalogue Plus

APA (7th ed.) Citation

Kitchen, P. J., Patti, C. H., & Schultz, D. E. (2011). The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen: The customer-driven marketplace. Routledge.

Chicago Style (17th ed.) Citation

Kitchen, Philip J., Charles H. Patti, and Don E. Schultz. The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace / Edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen: The Customer-driven Marketplace. London ; New York: Routledge, 2011.

MLA (9th ed.) Citation

Kitchen, Philip J., et al. The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace / Edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen: The Customer-driven Marketplace. Routledge, 2011.