Understanding consumer decision making the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson.
Saved in:
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Mahwah, N.J. :
L. Erlbaum,
2001.
|
| Subjects: | |
| Online Access: | https://www.vlebooks.com/product/openreader?id=LBORO&accId=8858656&isbn=9781410600844 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|