Library Catalogue Plus

APA (7th ed.) Citation

Reynolds, T. J., & Olson, J. C. (2001). Understanding consumer decision making the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson: The means-end approach to marketing and advertising strategy. L. Erlbaum.

Chicago Style (17th ed.) Citation

Reynolds, Thomas J., and Jerry C. Olson. Understanding Consumer Decision Making the Means-end Approach to Marketing and Advertising Strategy / Edited by Thomas J. Reynolds, Jerry C. Olson: The Means-end Approach to Marketing and Advertising Strategy. Mahwah, N.J.: L. Erlbaum, 2001.

MLA (9th ed.) Citation

Reynolds, Thomas J., and Jerry C. Olson. Understanding Consumer Decision Making the Means-end Approach to Marketing and Advertising Strategy / Edited by Thomas J. Reynolds, Jerry C. Olson: The Means-end Approach to Marketing and Advertising Strategy. L. Erlbaum, 2001.