Integrated marketing communications, strategies, and tactical operations in sports organizations edited by Manuel Alonso Dos Santos.
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| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference,
2019.
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| Series: | Advances in marketing customer relationship management, and e-services (AMCRMES) book series
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.4018/978-1-5225-7617-4 |
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