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Marketing management / Philip...
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Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev.
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Bibliographic Details
Main Authors:
Kotler, Philip
(Author)
,
Keller, Kevin Lane, 1956-
(Author)
,
Chernev, Alexander
(Author)
Format:
Book
Language:
English
Published:
Harlow, England :
Pearson,
[2022]
Edition:
Sixteenth edition /
Subjects:
Marketing.
Marketing
>
Management.
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