Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev (Sixteenth edition.). Pearson.
Chicago Style (17th ed.) CitationKotler, Philip, Kevin Lane Keller, and Alexander Chernev. Marketing Management / Philip Kotler, Kevin Lane Keller, Alexander Chernev. Sixteenth edition. Harlow, England: Pearson, 2022.
MLA (9th ed.) CitationKotler, Philip, et al. Marketing Management / Philip Kotler, Kevin Lane Keller, Alexander Chernev. Sixteenth edition. Pearson, 2022.
Warning: These citations may not always be 100% accurate.