Marchand, R. (1998). Creating the corporate soul the rise of public relations and corporate imagery in American big business / Roland Marchand: The rise of public relations and corporate imagery in American big business. University of California Press.
Chicago Style (17th ed.) CitationMarchand, Roland. Creating the Corporate Soul the Rise of Public Relations and Corporate Imagery in American Big Business / Roland Marchand: The Rise of Public Relations and Corporate Imagery in American Big Business. Berkeley: University of California Press, 1998.
MLA (9th ed.) CitationMarchand, Roland. Creating the Corporate Soul the Rise of Public Relations and Corporate Imagery in American Big Business / Roland Marchand: The Rise of Public Relations and Corporate Imagery in American Big Business. University of California Press, 1998.