The Cambridge handbook of marketing and the law / edited by Jacob E. Gersen, Harvard Law School, Joel H. Steckel, New York University.

This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and beliefs...

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Bibliographic Details

Other Authors:	Gersen, Jacob E. (Editor), Steckel, Joel H. (Editor)
Format:	eBook
Language:	English
Published:	Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2023.
Series:	Cambridge law handbooks.
Subjects:	Law > Economic aspects > United States. Marketing > Law and legislation > United States. Law > United States > Statistical methods.
Online Access:	https://doi.org/10.1017/9781108699716
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