Academic brands : distinction in global higher education / edited by Mario Biagioli, Madhavi Sunder.

The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. More than just a sign of corporatization and privatization, academic brands...

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Bibliographic Details

Other Authors:	Biagioli, Mario, 1955- (Editor), Sunder, Madhavi (Editor)
Format:	eBook
Language:	English
Published:	Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, [2022]
Subjects:	Universities and colleges > Marketing. Education, Higher > Marketing. Trademarks. Branding (Marketing)
Online Access:	https://doi.org/10.1017/9781108881920
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