Data-driven personalisation in markets, politics and law / edited by Uta Kohl, University of Southampton, Jacob Eisler, University of Southampton.
The most fascinating and profitable subject of predictive algorithms is the human actor. Analysing big data through learning algorithms to predict and pre-empt individual decisions gives a powerful tool to corporations, political parties and the state. Algorithmic analysis of digital footprints, as...
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| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Cambridge :
Cambridge University Press,
2021.
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| Subjects: | |
| Online Access: | https://doi.org/10.1017/9781108891325 |
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