Brands, competition law and IP law / edited by Deven R. Desai, Ioannis Lianos and Spencer Weber Waller.

Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening th...

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Bibliographic Details

Other Authors:	Desai, Deven R., 1975- (Editor), Lianos, Ioannis (Editor), Waller, Spencer Weber (Editor)
Format:	eBook
Language:	English
Published:	Cambridge : Cambridge University Press, 2015.
Subjects:	Brand name products > Law and legislation > Congresses. Branding (Marketing) > Congresses. Trademarks > Law and legislation > Congresses.
Online Access:	https://doi.org/10.1017/CBO9781316216576
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