Commercial appropriation of personality / Huw Beverley-Smith.
Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial approp...
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Cambridge :
Cambridge University Press,
2002.
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| Series: | Cambridge intellectual property and information law ;
4. |
| Subjects: | |
| Online Access: | https://doi.org/10.1017/CBO9780511495229 |
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