Customer Relationship Management Concept, Strategy, and Tools / by V. Kumar, Werner Reinartz.

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationshi...

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Bibliographic Details

Main Authors:	Kumar, V. (Author), Reinartz, Werner (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018.
Edition:	3rd ed. 2018.
Series:	Springer Texts in Business and Economics,
Subjects:	Customer relations—Management. Quantitative research. Strategic planning. Leadership. Customer Relationship Management. Data Analysis and Big Data. Business Strategy and Leadership.
Online Access:	https://core.ac.uk/outputs/326762778/?source=oai
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