APA (7th ed.) Citation

Kumar, V., & Reinartz, W. (2018). Customer Relationship Management Concept, Strategy, and Tools / by V. Kumar, Werner Reinartz: Concept, Strategy, and Tools (3rd ed. 2018.). Springer Berlin Heidelberg : Imprint: Springer.

Chicago Style (17th ed.) Citation

Kumar, V., and Werner Reinartz. Customer Relationship Management Concept, Strategy, and Tools / by V. Kumar, Werner Reinartz: Concept, Strategy, and Tools. 3rd ed. 2018. Berlin, Heidelberg: Springer Berlin Heidelberg : Imprint: Springer, 2018.

MLA (9th ed.) Citation

Kumar, V., and Werner Reinartz. Customer Relationship Management Concept, Strategy, and Tools / by V. Kumar, Werner Reinartz: Concept, Strategy, and Tools. 3rd ed. 2018. Springer Berlin Heidelberg : Imprint: Springer, 2018.

Warning: These citations may not always be 100% accurate.