Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniq...
Saved in:
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
KoganPage,
2023.
|
| Edition: | Third edition. |
| Subjects: | |
| Online Access: | https://www.vlebooks.com/product/openreader?id=LBORO&accId=8858656&isbn=9781398608207 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|