Grigsby, M. (2023). Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby: A practical guide to improving consumer insights using data techniques (Third edition.). KoganPage.
Chicago Style (17th ed.) CitationGrigsby, Mike. Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques / Mike Grigsby: A Practical Guide to Improving Consumer Insights Using Data Techniques. Third edition. London: KoganPage, 2023.
MLA (9th ed.) CitationGrigsby, Mike. Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques / Mike Grigsby: A Practical Guide to Improving Consumer Insights Using Data Techniques. Third edition. KoganPage, 2023.
Warning: These citations may not always be 100% accurate.