Platform revolution : how networked markets are transforming the economy - and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.

This publication delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. It explores the what, how and why of this revolution and provides the first 'owner...

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Bibliographic Details

Main Authors:	Parker, Geoffrey (Geoffrey G.) (Author), Van Alstyne, Marshall (Author), Choudary, Sangeet Paul (Author)
Format:	eBook
Language:	English
Published:	New York : W.W. Norton & Company, 2017.
Subjects:	Internet marketing. Information technology > Management. Technological innovations > Management. Organizational effectiveness. Organizational change. Strategic planning.
Online Access:	https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=7170392
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