Media management and live experience : sports, culture, entertainment and events / Alex Connock.

Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection - even in the age of synthetic content, AI and the Metaverse.

Bibliographic Details

Main Author:	Connock, Alex (Author)
Format:	eBook
Language:	English
Published:	London : Routledge, 2024.
Subjects:	Special events > Management. Mass media > Management.
Online Access:	https://www.vlebooks.com/product/openreader?id=LBORO&accId=8858656&isbn=9781040005866
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