Cognitive interviewing: a tool for improving questionnaire design / Gordon Willis.

The design and evaluation of questionnaires and other written and oral materials is a challenging endeavour, fraught with potential pitfalls. This text describes a means of developing survey questions through investigations that probe the thought processes of individuals who are presented with those...

Full description

Bibliographic Details

Main Author:	Willis, Gordon B. (Gordon Bruce) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE, 2004.
Subjects:	Interviewing. Cognition. Questionnaires > Methodology. Social surveys > Methodology. Social sciences > Research > Methodology. Psychology > Research > Methodology.
Online Access:	https://www.vlebooks.com/product/openreader?id=LBORO&accId=8858656&isbn=9781483389301
Tags:	Add Tag No Tags, Be the first to tag this record!