The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas.

New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. This book provides...

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Bibliographic Details

Other Authors:	Srivastava, Rajendra K. (Editor), Thomas, Gregory Metz (Editor)
Format:	Book
Language:	English
Published:	Los Angeles : SAGE, 2016.
Subjects:	Branding (Marketing) Strategic planning.
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