Marketing plans : profitable strategies in the digital age.
In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.
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| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley,
2024.
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| Edition: | Ninth edition / |
| Subjects: | |
| Online Access: | Read this book on VLeBooks |
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