Selling and sales management.

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of sel...

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Bibliographic Details
Main Authors: Jobber, David, 1947- (Author), Lancaster, Geoffrey, 1938- (Author), Le Meunier-FitzHugh, Kenneth (Author)
Format: Book
Language:English
Published: Harlow : Pearson Educational, 2025.
Edition:12th edition /
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