Brand capabilities in English Premier League clubs
Research question: While brand management has attracted considerable academic attention over the past three decades, the brand capabilities within sport organisations, as well as their corresponding brand processes and brand managers’ perceptions, can be still considered unchartered territory, despi...
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| Format: | Default Article |
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2019
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| Online Access: | https://hdl.handle.net/2134/10315802.v1 |
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