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Elite female athletes' perceptions of new media use relating to their careers: A qualitative analysis
Today's elite athletes face increasing demands to develop a new media presence in order to build their personal brand and connect with a wide variety of stakeholders. Myriad studies have focused on athletes' new media use by examining content posted online; however, few studies have examin...
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| Format: | Default Article |
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2017
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| Online Access: | https://hdl.handle.net/2134/11897907.v1 |
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