Sustainability and consumer behaviour: Toward a cohered emergent theory

Existing research suggests that sustainable strategies of many corporate organizations are internally focused and aim to boost companies’ brand images, improve their competitive positions and to increase wealth for their shareholders. Such sustainable initiatives lack a genuine commitment to long-te...

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Bibliographic Details
Main Authors: Frank Nyame-Asiamah, Peter Kawalek
Format: Default Book chapter
Published: 2021
Subjects:
Consumer behaviour
Corporate social responsibility
Stakeholders
Sustainability
Cohered emergent theory
Planned learning
Emergent learning
Deferred learning
Sustainable development
Online Access:https://hdl.handle.net/2134/12378539.v1
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