Testing the impact of athlete brand image attributes on fan loyalty

AbstractPurpose - Athlete brand image management has become a popular topic among sport marketing scholars. The present study aimed to test the impacts the attributes of athlete brand image on fan loyalty.Methodology – 500 questionnaires were delivered to university students and 472 completed questi...

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Bibliographic Details
Main Authors: Abed Mahmoudian, Saeed Sadeghi Boroujerdi, Sardar Mohammadi, Vahid Delshab, Do Young Pyun
Format: Default Article
Published: 2020
Subjects:
Marketing
Business and Management
fan loyalty
athletic performance
attractive appearance
athlete brand management
marketable lifestyle
Online Access:https://hdl.handle.net/2134/12416018.v1
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