Building team brand equity through perceived CSR: the mediating role of dual identification

While involvement in CSR activities is common practice in today’s sporting world, there is a need to go beyond the activities themselves to explore how fans’ perceptions of CSR can affect customer-based brand equity and what role online-community and team identification can play in this relationship...

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Bibliographic Details

Main Authors:	Sungkyung Kim, Argyro Elisavet Manoli
Format:	Default Article
Published:	2020
Subjects:	Corporate social responsibility Sport brand management Online community identification Team identification Baseball Structural equation modelling
Online Access:	https://hdl.handle.net/2134/12630554.v1
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