A taxonomy of customers’ characteristics influencing product personalisation

Over the last two decades, the concept of product personalisation has received increased attention from both academia and industry. Recent developments in IT systems and digital fabrication technologies have made product personalisation not only technically doable but also economically profitable. O...

Full description

Saved in:
Bibliographic Details
Main Authors: Patrick Pradel, Ian Campbell, Nicolae Balc
Format: Default Article
Published: 2021
Subjects:
Product personalisation
Customisation
Theoretical framework
Product design
Service design
Online Access:https://hdl.handle.net/2134/12887231.v1
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://hdl.handle.net/2134/12887231.v1

Similar Items