The nature of the relationship between an entrepreneurial marketing orientation and small business growth: evidence from Malaysia

Guided by resource-based theory, this study examines the nature of the relationship between an entrepreneurial marketing orientation (the interplay between market-oriented and entrepreneurially-oriented behaviours) and small business growth. Survey responses were collected from 421 smaller-sized fir...

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Bibliographic Details

Main Authors:	Muhammad Iskandar Hamzah, Jim Crick, Dave Crick, Syukrina Alini Mat Ali, Noor'ain Mohamad Yunus
Format:	Default Article
Published:	2023
Subjects:	market orientation entrepreneurial orientation entrepreneurial marketing orientation small business growth resource-based theory emerging economies Malaysia
Online Access:	https://hdl.handle.net/2134/12951065.v1
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