Cross-cultural product semantics: a comparative investigation between the UK and Pakistan into the sociocultural meanings ascribed to digital images (a case study of manual wheelchair design)

The increased prevalence of disability and elderly people, globally, has resulted in an increased in the demand of products, they are using (formally termed as Assistive Technology (AT) products). In the Unites Kingdom (UK) alone, the social-care market, dominated by AT devices, have grown from £2 b...

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Bibliographic Details
Main Author: Salman Asghar
Format: Default Thesis
Published: 2020
Subjects:
Design not elsewhere classified
Assistive Technology (AT) product
collectivistic
Cognition
Culture
Cultural blindness
Design for meaning
individualist
Product Semantics
Society
Society for Neuroscience
Stigma
Visual attention
Design Practice and Management not elsewhere classified
Online Access:https://dx.doi.org/10.26174/thesis.lboro.13317896.v1
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