Paralympic broadcasting and social change: an integrated mixed method approach to understanding the Paralympic audience in the UK

Despite the successful transition of the Paralympics from relative obscurity to global mega-event, we still know little about how it is consumed by audiences. Using a methodological approach that draws on survey ( n = 2008) and focus group ( n = 216) data from Paralympic audiences across the UK, thi...

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Bibliographic Details
Main Authors: Emma Pullen, Daniel Jackson, Michael Silk
Format: Default Article
Published: 2021
Subjects:
paralympics
disability
broadcasting
audiences
social change
mixed methods
Online Access:https://hdl.handle.net/2134/14393207.v1
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