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Market-oriented activities and communal wine consumption: Does coopetition make a difference?
Earlier work has indicated that communal wine consumption events (e.g., wine tourism) are driven through employing a market orientation, namely, the firm-wide implementation of the marketing concept. Although market-oriented activities are intended to create value for customers, many vineyards and w...
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| Main Authors: | , |
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| Format: | Default Article |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/14822328.v2 |
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