Improving new venture success: the role of market experimentation in supporting entrepreneurial learning

Entrepreneurial learning researchers have argued that experimentation is a useful learning technique for entrepreneurs to better understand customer needs (Nicholls-Nixon et al., 2000; Politis, 2005). However, a detailed analysis of extant entrepreneurial learning literature suggests that the experi...

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Bibliographic Details

Main Author:	Nicholas Barker
Format:	Default Thesis
Published:	2021
Subjects:	Other commerce, management, tourism and services not elsewhere classified Entrepreneurial learning Experimentation New Ventures New venture success or failure Opportunity Social network Business and Management not elsewhere classified
Online Access:	https://dx.doi.org/10.26174/thesis.lboro.15035757.v1
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