Customer loyalty in recreational long-distance races: Differences between novice and experienced runners

A growing number of recreational races are being held in different locations, drawing many local and visiting runners. This study examines the relationships between quality, value, satisfaction, and loyalty among runners in a recreational race and examines potential differences in relationships betw...

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Bibliographic Details
Main Authors: David Cabello-Manrique, Antonio Fernández-Martínez, Antonio Francisco Roca-Cruz, Borja Garcia-Garcia, Alberto Nuviala
Format: Default Article
Published: 2021
Subjects:
Recreational races
Running
Quality
Value
Loyalty
Satisfaction
Multi-group analysis
Online Access:https://hdl.handle.net/2134/16437576.v1
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