Why do some consumers shop in this pharmacy? A cross-check of vulnerable characteristics and store types
Research on vulnerable consumers remains unfailing in macromarketing and social marketing. Yet it is unclear how to operationalize the vulnerable consumers by demographics and further to this it is rarely touched how the vulnerable consumers defined by different measures make decision when choosing...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Default Article |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/16930879.v1 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|