Loading…
Relationship between team identification and consumption behaviors: Using a meta-analysis
The purpose of this study was to conduct a comprehensive literature review and a meta-analysis on team identification, particularly its relation to two outcome variables: intention to attend games and intention to purchase licensed merchandise. Past literature was searched through several electronic...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Default Article |
| Published: |
2022
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/19574587.v1 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|