Designing effective augmented reality platforms to enhance the consumer shopping experiences

The fashion retail industry faces immense changes in the rapid growth in e-Commerce recently, retailers worry about the future of traditional shopping. Augmented Reality (AR) and Virtual Reality (VR) technology has the potential to drive retailers’ efficiency and serve consumers to new heights. Howe...

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Bibliographic Details
Main Author: Liangchao Xue
Format: Default Thesis
Published: 2022
Subjects:
Design not elsewhere classified
VR
AR
User Experience (UX)
Fashion Retail
Design
Shopping Experience
Design Practice and Management not elsewhere classified
Online Access:https://dx.doi.org/10.26174/thesis.lboro.19635444.v1
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