How agency and self-efficacy moderate the effects of strategic improvisational behaviors on sales performance: evidence from an emerging market

This study develops and tests arguments that improvisation is not universal in its benefits for the firm, but rather its multidimensional characteristics (action-orientation, creativity, and spontaneity) hold differential performance effects. The study further examines whether these relationships ar...

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Bibliographic Details
Main Authors: Magnus Hultman, Nathaniel Boso, Abena Yeboah-Banin, Ian Hodgkinson, Anne Souchon, Ekaterina Nemkova, Joao Oliveira, Paul Hughes
Format: Default Article
Published: 2022
Subjects:
action-orientation
agency
creativity
emerging economy
improvisation
perceived sales performance
self-efficacy
spontaneity
Online Access:https://hdl.handle.net/2134/19960286.v1
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