Religious and social narratives and crowdfunding success

In this study, we explore how the religiosity and social orientation affects crowdfunding success through the lens of the moral foundation theory. Using a sample of 17,000 crowdfunding campaigns from 91 countries hosted on the LaunchGood platform over the period 2013-2020, we find that narratives ex...

Full description

Saved in:
Bibliographic Details
Main Authors: Ali Rama, Chunxia Jiang, Sofia Johan, Hong Liu, Yong Mai
Format: Default Article
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/2134/20056949.v1
Tags: Add Tag
No Tags, Be the first to tag this record!