Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message: an eye-tracking study
Purpose – Recently, neurophysiological tools have been popularly utilized in sport marketing research. Among them, eye tracking, a pervasive sensor technology, has received a growing interest to examine the effects of advertising through sport on viewer attention. While there is a plethora of eviden...
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| Main Authors: | , , , |
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| Format: | Default Article |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/20331336.v1 |
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