Antecedents and consequences of effective customer participation: the role of customer education and service modularity

Purpose: Using multiple theoretical lenses, the paper develops and empirically tests a service design-based framework of effective customer participation (CP) in service delivery. Particularly, the paper examines the impact of customer education on effective CP, besides the latter's effect on s...

Full description

Saved in:
Bibliographic Details
Main Authors: Syed Aamir Ali Shah, Muhammad Shakeel Sadiq Jajja, Kamran Chatha
Format: Default Article
Published: 2023
Subjects:
Customer participation
Customer education
Service design
Service delivery
Service quality
Service modularity
Healthcare
Empirical research
Online Access:https://hdl.handle.net/2134/23995563.v1
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items